The Department of Tourism has just released its latest campaign with a new logo called Pilipinas Tara Na!
This almost immediately coming after the "plagiarized" Pilipinas Kay Ganda! fiasco!
It just makes one think why the current administration has worked so hard to eliminate all traces of the Arroyo administration, including the ones that were actually working. My vote is on the "WOW Philippines" campaign. I understand the goal of restoring trust and confidence to the Philippine government, but wiping out the good with the bad is definitely not the way to go.
Ninoy Aquino & The Rise of People Power
I can't understand why the Department of Tourism (DOT) is so fixated up on domestic tourism. I was shocked when I heard the Philippines was not in
Lonely Planets Travel Guide to Southeast Asia!
It would have been cheaper and more effective had the DOT decided to to continue working on a campaign that was actually working without throwing away millions of Pesos for the research and development of a new campaign and the materials for the previous campaign.
No comments:
Post a Comment